East
Greenwich Considers
Implementing RecycleBank Program
by Beth S. Biermann
EAST GREENWICH – The East Greenwich Township
Committee is considering implementing an incentive-based recycling program
by partnering with RecycleBank. On Nov. 13, the committee heard a
presentation and discussed the benefits of such a program to township
residents.
RecycleBank is a Philadelphia-based company that
operates incentive-based recycling programs in several New Jersey
communities including Woolwich Township. Through this service, residents
are provided with recycling containers embedded with a barcode that is
scanned every time the receptacle is emptied. Plastic, cans, glass and
paper are all recycled together in one container, known as single-stream
recycling.
The residents earn RecycleBank points based on the
weight of their recyclables. These points can then be redeemed for rewards
and discounts from over 350 national, regional and local corporate
sponsors.
The sponsors provide coupons based on the points
accumulated that translate into savings for the resident. For example,
ACME and CVS both provide coupons for discounts on purchases made at their
retail locations.
Committeeman Fred Grant stated that regardless of
whether the RecycleBank program is implemented, the township’s trash
hauler will be switching over to single stream recycling as of Jan. 1. It
was his opinion that because RecycleBank also uses a single-stream
process, this would be a good time to implement the reward system to
encourage even more residents to recycle.
In previous meetings with RecycleBank, Grant
negotiated several cost-saving measures specifically for East Greenwich.
Other townships outfit their trash trucks with
individual flippers that can both scan and weigh the recycling containers,
resulting in each resident receiving credit for their individual recycling
total.
East Greenwich is instead considering having the
trash hauler do the scan only. This will significantly cut down on costs,
as the equipment required to weigh each individual recycling receptacle
costs approximately $30,000 for each truck.
As a result of this decision to forgo the weighing
equipment, the total tonnage of recycling for a particular route will be
divided evenly over all residents that recycled that day (as evidenced by
the scan registered of their personal recycling bin). This will also
ensure a fair distribution of rewards for residents such as senior
citizens who wouldn’t have as much recycling as a large family.
A second negotiation involved the annual cost of the
program to the township. RecycleBank typically charges $2 per year per
home, but East Greenwich will only be charged $1 per year per home. This
translates into an approximate cost of $32,000 per year to the township.
Other townships that have implemented the RecycleBank
program have experienced a 95 to 98 percent recycling rate once the
incentive-based system gets underway. The current East Greenwich recycling
rate is 70 percent.
Given the likelihood that a reward system will result
in a rate of recycling similar to the other townships using the program,
East Greenwich anticipates an approximate increase of $14,000 a year in
tipping fees for hauling more recycling materials.
Adding the RecycleBank charge per home to the
increased tipping fee, the total estimated cost to the township would be
$46,000.
However, there will also be monetary benefits to the
township should it implement the RecycleBank program. Savings will be seen
in a decreased tonnage of non-recyclable trash. This will translate to an
estimated $28,000 decrease in tipping fees at the county incinerator and
landfill.
East Greenwich is also paid for a portion of their
recycling materials that are useful to the trash hauler. This revenue is
expected to total approximately $40,000 with the anticipated rise in
recycling rates. Added to the $28,000 savings in trash tipping fees, this
would represent approximately $68,000 in revenue for the township.
Compared to the cost of $46,000, East Greenwich would
see an estimated net profit of $22,000 annually.
Mayor John DeGeorge stated that he doesn’t see any
risk to the township in partnering with RecycleBank. He also highlighted
the long-term environmental benefits that would come from an increased
recycling rate and the immediate rewards benefits that residents would
receive.
Pending review of the contract by township solicitor
Thomas North and a vote by the township committee to officially approve
it, the township could implement the RecycleBank program as early as Feb.
2008.